5x detailed research into teaser trailers

Inception Teaser

This Teaser is 15 Seconds

The sound in the inception teaser is very well built up as it starts off with a slow beat and then builds up as it moves on. It builds up suspension as there are calm voices as the beginning and then builds up to someone shouting which shows the build up of tension.

The mise en scene is the scenario of the future where people can control each other through their minds and this is shown by the way that they can control people while floating in mid air so that their dreams can be intercepted. The scene is in an American city and this is shown by the tall building which surrounds the area. The outfits are relating to that of what a large organisation would use.

The editing in this teaser trailer is the main aspect as it is dominant in the way that it represents which film it is. People can recognise the film through the fact that this film is the only one to base a storyline around the interception of dreams as it is an original idea which has produced a new film.

The camera angles which are used in the film are mainly extreme long shots and close ups and these give two totally different perspectives and this is because the extreme long shots show what is happening to this world. The close ups show the characters perspectives and also their facial expressions. The camera movement is very minimum as it wants to show you the perspective from someone’s view and you can see the full effect of what is happening in the background if it is all in focus and is also easy to view.

The first character that we are introduced to is also the main character but this can be shown by the quote ‘You ask me for inception, I do hope you understand the gravity of that request’ this shows that they are relying on him to fulfil the main task of the film ‘to intercept’.

The only part of the narrative that we see is the parts where people’s dreams are being intercepted and this shows what the film is going to be based around.

The target audience for this film is very wide ranged and I think that it does this because the wider audience means that there is more chance of appealing to a wider audience. It fits in with the genre of action, sci-fi as it has action throughout the film and also has an aspect of sci-fi because of how it is based in the future.

The companies which are involved with this film are ‘Warner Bro’s’ ‘Legendary Pictures’ and ‘Syncopy’ and these are all very big companies and the first of these is ‘Warner bro’s’ which specialises in films in three main genres of cartoon, action and comedy and some of their biggest films include: Looney Tunes, Harry Potter, Police Academy and Tomb Raider and this shows how they have a history in creating some of the most popular films ever so they would be able to take on this project for this new idea of a film. The second company is ‘Legendary Pictures’ which specialise in comedy and action films and their biggest films include: The Dark Knight, The Hangover, The Town and Due Date and this shows how they all have the same style for all their films as they base it around a storyline which can all be connected at the end of the film. The third company is ‘Syncopy’ and this company specialises in assisting ‘Legendary Pictures’ in its movies and this has been shown through films like: The Dark Knight, Batman Begins and Inception.

The titles and text are in bold writing and they are also in dark colours which shows a style of formal and the only text which is in a different colour is the text ‘is real’ and this shows how the future could be based around this and it’s not all just one made up film.

What should be analysed when watching a trailer?

The most important things to analyse when watching a teaser trailer

• Camera angles
• Camera movement
• Sound
• Editing
• Narrative (hint/ introduction)
• Titles
• Institutional references and logos
• Character representations

The camera angles can show a lot as if it is a lot of close up of people’s emotions it is more likely to be related to the genre of horror if it is showing lots of close-ups of the persons face with scared emotions.

The camera movement can also show quick fast bursts which would be showing the action in the film whereas slow movement camera speeds may show romantic sections of the film. This will show the genre and could be a good insight into what the movie is going to be about.

Sound is an important factor when analysing a teaser trailer and this is because it can build up an idea of what the genre is going to be because it can be a low beat and a slow pace which could symbolise a horror film or it could be something like a toy story tune which is a lot more upbeat and quick.

Editing is an important factor as the editing can make a large difference to how people react to certain parts of the teaser. If there are fast paced bursts between each shot it will show how the film is going to be similar to this in the theme of action and the opposite of this may be if the shots fade out at the end then it shows that it is more likely to be like that throughout the whole film.

The narrative or hints of narrative may be that it is going to have small hints throughout the teaser and this may mean that it is more likely to be popular if there are only small hints because it won’t give away the plot of the film.

The titles and references may be important because the title can tell another story as if it is a big bold title then it is more likely to be noticed and related to other films rather than a title which has not been seen before and may not be referenced back to any other films. The references may be to company logos and you can work out a lot from this as you will be able to figure out the genre which this company mainly focuses around.

The character representations may also show the certain type of people which are represented as you can connect certain actors to specific genres and this shows a definite factor about how to figure out what the film is going to be about.

What is a teaser?

A teaser trailer, or just teaser, is a short trailer used to advertise an upcoming film, television program, video game or similar, usually released long in advance of the product, so as to "tease" the audience.

Teasers are also commonly used in advertising. The so-called teaser ad or teaser campaign typically consists of a series of small, cryptic, challenging advertisements which anticipate a large(r), full-blown campaign for a product launch or otherwise important event.

Movie teasers, unlike typical theatrical trailers, are usually very short in length (between 30–60 seconds) and usually contain little, if any, actual footage from the film. Sometimes, it is merely a truncated version of a theatrical trailer. Tester trailers are usually only made for big-budget and popularly themed movies. Their purpose is less to tell the audience about a movie's content than simply to let them know that the movie is coming up in the near future, and to add to the hype of the upcoming release. Teaser trailers are often made while the film is still in production or being edited and as a result they may feature scenes or alternate versions of scenes that are not in the finished film. Other ones (notably Pixar films) have scenes made for use in the trailer only. Teaser trailers today are increasingly focused on internet downloading and the convention circuit.

The parts which have red text are the most important parts and this is because they are features which should be followed for a teaser or are how the teaser should be advertised. The first part shows that it is used to advertise for a ‘film, television programme or video game’ and this shows how it can be used for a range of features rather than just for movies.

The second part which was highlighted was the fact that they are mainly used to ‘tease’ and this shows how it teases the audience into finding more about the film and keeping them interested rather than forgetting about the film.

The next point is that it is a small series of cryptic, challenging advertisements and this shows how they should all link to create an idea of what will be in the film and when all the teasers are put together it should create a small story about what will be in the film.

It also is very short and does not usually contain any information specific to the film and is more a general overview about the film which is coming out and the most important factor is the release date.

It is also mainly used for big-budget films and this is because they release it when they are still in production and the reason it is mainly for big budget films is because they are films which can easily be recognised by features including the music or the lighting.

It also shows that the teasers are mainly for internet download because they can be shown to a wide range of people and can be broken down by different people which mean that people can have an accurate idea of what the movie is going to be about.

What is the difference between a trailer and a teaser?

A teaser is specifically designed to tease which will be showing more cinematic parts rather than sections of the film itself and this is because these are usually released just after the idea has been created and this is usually what is presented to organisations to try and get extra funding to fund the film.

There is then a teaser trailer which is a smaller version of the trailer itself and it is mainly intended to attract an audience to find out more information about this movie and the most important part of this is that it will show the release date which will mean that people will know an average date of when the movie will be released. It can also build up suspense until the full trailer comes out.

Then there is the full trailer which is released and this will show the plot of the film and it provides plenty of detail about the genre of the film and this is the main focus and it will decide whether they will enjoy this film or not.

The main difference is that the trailer gives a proper insight into what will be in the film and what genre the film will be categorised into whereas the teaser may just give a general overview of it.